If you’re running an online store, chances are you’ve heard of Omnisend — the platform that promises email, SMS, and automation built specifically for ecommerce. But here in 2025, expectations have shifted. You’re not just looking for a tool that works; you’re looking for one that helps you scale, simplify, and stand out.
This post isn’t about hyping up Omnisend or knocking it down. It’s a clear-eyed review to help you decide if it’s still a good fit for your store — or if it’s time to explore other options.
Who is Omnisend Really For?
Let’s get this straight: Omnisend isn’t for everyone.
It’s built primarily for ecommerce businesses — especially those using platforms like Shopify, WooCommerce, or BigCommerce.
If you run a content site, do lead gen, or aren’t selling physical or digital products, this likely isn’t for you.
But if you’re still stuck manually sending out newsletters or trying to DIY email flows every week… then you’re already stretched too thin. This platform is supposed to help with that. Let’s see how.
Core Features (and Whether They Still Hold Up in 2025)
1. Pre-built E-commerce Automation Workflows
This is probably the most practical edge Omnisend gives you. Instead of building your own abandoned cart sequence or post-purchase follow-up from scratch, Omnisend already has them in place — tested and ready.
Each workflow is editable, but more importantly, it’s made for sales. For example, the abandoned cart email isn’t just a “hey, you forgot something” — it’s built to recover revenue with urgency, personalized product suggestions, and optional discount triggers. These kinds of workflows would take hours to build manually elsewhere.
2. Email + SMS + Push — All Under One Roof
Juggling multiple tools to reach your customers through different channels? Omnisend unifies them. One platform, one dashboard, one view.
This matters more than it sounds. Having your email and SMS in one place means you’re not dealing with syncing issues, missed data, or inconsistent messaging. It allows you to build cohesive multi-channel campaigns — like sending a teaser email, a timed SMS follow-up, and even a push reminder without switching platforms.
3. E-commerce Specific Segmentation
This isn’t basic “open rate” stuff. You can target people based on what they actually bought, how often they buy, what they clicked on, and more.
Let’s say you sell skincare — you can send a tailored offer to customers who bought a cleanser 30 days ago but haven’t picked up a moisturizer yet. You can segment by behavior like “frequent buyers who haven’t returned in 60 days,” giving you a realistic shot at winning them back.
4. Built-in Product Picker for Emails
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This is a real time-saver. You don’t need to screenshot your product, upload it, and hope it fits. Omnisend lets you pick the product directly from your store and pulls the image, title, price, and link automatically.
This reduces friction in your workflow. It also means your marketing stays consistent — no outdated pricing or broken links in your emails. For fast-moving inventory, this is a clutch feature.
5. Actionable Reporting Built Around Conversions
Rather than just open and click rates, Omnisend focuses on revenue — how much money each campaign actually made. You see what worked and what flopped, not just what got opened.
You’re not left guessing if that welcome series was worth it. You’ll know what revenue came from each step in a flow — email 1, SMS reminder, etc. You also get reports by channel, so if SMS is outperforming email, you’ll know to double down there.
6. A/B Testing That Goes Beyond Subject Lines
Omnisend’s testing lets you play with timing, discount types, layout structures, and even entire flows — not just surface-level tweaks.
For a brand serious about optimizing performance, this helps you find out if a 10% discount or free shipping gets more conversions. Or whether it’s better to send that cart reminder 2 hours later or the next morning. This is marketing backed by data you can act on.
Where It Wins and Where It Lacks (Honest Thoughts)
Where Omnisend stands out:
It’s designed for e-commerce — not bloggers, not SaaS, just e-commerce.
The pre-built flows genuinely save time and effort.
Multi-channel campaigns actually work better when they're not spread across 3 tools.
But it’s not perfect.
The SMS pricing can scale up fast if your list is big.
Its visual email builder is decent but not the most flexible out there.
Some integrations (for niche apps) are limited compared to platforms like Klaviyo.
What About Pricing?
Omnisend offers a Free plan, which is actually usable — not just a demo. You can send up to 500 emails per month and reach 250 contacts, which is decent if you're just testing the waters or running a tiny store.
Note: Plan pricing depends on how many contacts you have.
But most businesses will outgrow the Free plan fast, especially if you plan to use automation or SMS.
Here’s what you’re looking at in 2025:
Standard Plan – Starts around $16/month, depending on your contact list size.
You get:
- Automation
- Email + SMS
- A/B testing
- Basic reporting
Pro Plan – Starts at $59/month and scales with your contact list.
You unlock:
- Advanced automation
- Push notifications
- Advanced segmentation
- Priority support
The pricing is relatively fair, especially compared to Klaviyo or ActiveCampaign. But as your list grows, so does your monthly cost — not just for email but for SMS too. So if you’re on a tight budget, factor that into your long-term planning. There’s no surprise billing, but it does creep up once your store starts scaling.
Should You Use It?
If your main issue is time, scattered tools, and low email ROI, Omnisend is worth a try. It’s not trying to be all things to everyone — and that’s a good thing.
It’s for e-commerce brands that want more from their marketing without needing a full-time CRM manager.
But if you're a service-based business, or if your customer base doesn't respond to emails or SMS… this might not be your platform.
That’s it for now .
If this helped, drop a comment — I read every one.
Until next time. Ciao!